Legendary Italian designer Gianni Versace launched the parent label in 1978 with his first women's wear collection under the name of Gianni Versace Donna, the brand has since grown to become one of the greatest Italian fashion houses of all time. Gianni Versace is widely recognised for creating the supermodel phenomenon having sent the worlds very top models down the catwalk to show his 1991/2 Autumn/Winter collection. Gianni Versace has often described as a rock n roll designer after designing for superstars including Michael Jackson, Bruce Springsteen as well as Diana Princess of Wales. After Gianni Versace's tragic death in 1997 his sister, Donnatella took over as creative director. Today with boutiques all over the world the Versace legend lives on with its vibrant collections which are a firm favourite of celebrities such as Jennifer Lopez, Kanye West and Nicole Kidman. Versace Collection is a diffuser line of the famous brand, with its half medusa logo the brands collections feature sharp tailoring combined with a timeless elegance. Giancarlo Ricci present the brands latest seasonal selection of signature polo's, sharp shirts, t-shirts, shorts and dress trainers.