Ever since 1983 Moschino has been famous for its bold, outlandish and often provocative collections and is justifiably considered as one of the greatest Italian fashion houses. Founded by Italian designer Franco Moschino the brand has always been hugely popular here in the U.K, more so in fact than in Italy which lead Franco Moschino to declare “I should have been born English because they understood me from the start, in Italy the press never really got it". In the 1990's you could scarcely go anywhere on the high street without seeing a Moschino garment or bag. In recent years there has been huge resurgence in the brands popularity and with several sub-labels including Moschino Jeans the brand truly offers something for every occasion. As Liverpool's premier designer retailer Giancarlo Ricci provide a huge range of Moschino garments comprising of vibrant coloured t-shirts, sweaters, polo shirts, denims and jog pants.