In 1975 legendary Italian fashion designer Giorgio Armani founded what would eventually become a global fashion empire, today he is considered to be one of the most influential and talented designers of his generation and the Armani brand is one of Italy's most iconic and revered fashion houses.  As one of the brands many high end diffuser labels Emporio Armani focuses on modern contemporary trends to produce their hugely popular and accessible ready to wear collections. Emporio Armani is the only diffuser line from the Armani stable that is still mainly designed by Giorgio Armani himself, and that still has a spotlight at Milan fashion week each year.  The brands high profile and successful advertising campaigns have featured superstars including Cristiano Ronaldo, Megan Fox, Rihanna and David Beckham.  Giancarlo Ricci present the latest seasonal collection from the brand which offers a perfect blend of chic and sporty fused with classic Italian styling to produce a vibrant and youthful aesthetic.